Checklist template

Retail - Valentines Day Merchandising

A ready-to-use checklist with 31 items in 5 sections, covering Store Entrance & Romantic Appeal, Floral & Perishable Readiness, Signage & Pricing Integrity, Impulse & Cash Wrap Strategy, Safety & Cleanliness. Use it as-is in Bindy, or adapt it to your own standards in minutes.

  • 5 Sections
  • 31 Items
  • 25 Yes / No checks
  • 5 Scored ratings
  • 246 Points

Use this template How audits work

1. Store Entrance & Romantic Appeal 6 items

  1. Is the "Valentine’s Boutique" or main gift station visible at entry? Yes / No 10 pts
  2. Are plush toys, cards, and chocolate cross-merchandised together? Yes / No 9 pts
  3. Is the window display cohesive with a red/pink color palette? Yes / No 6 pts
  4. Are thematic banners or signage free of rips and perfectly level? Yes / No 5 pts
  5. Is there a "Gift Ideas for Him/Her" sign to guide shoppers? Yes / No 8 pts
  6. Entrance Visual Impact: Rating
    • Highly Giftable 10 pts
    • Underwhelming 5 pts
    • Not Themed 0 pts

2. Floral & Perishable Readiness 6 items

  1. Are fresh bouquets displayed in clean water with no wilting? Yes / No 10 pts
  2. Are flower food packets and care instructions attached? Yes / No 5 pts
  3. Is there a dedicated "Quick Pick" bucket for single stems? Yes / No 7 pts
  4. Are chocolate-dipped fruits or baked goods correctly dated? Yes / No 9 pts
  5. Are price points for various bouquet sizes clearly marked? Yes / No 8 pts
  6. Perishable Quality: Rating
    • Fresh/Appetizing 10 pts
    • Monitor/Old Stock 5 pts
    • Poor Condition 0 pts

3. Signage & Pricing Integrity 6 items

  1. Do all boxed chocolates have visible, scannable price tags? Yes / No 10 pts
  2. Are multi-buy promos (e.g., "Buy 2 Cards, Get 1 Free") messaged? Yes / No 8 pts
  3. Is the pricing for jewelry or high-value items secure and clear? Yes / No 9 pts
  4. Are card racks organized by relationship category? Yes / No 6 pts
  5. Is "Last Chance" or "Flash Sale" signage ready for Feb 14th? Yes / No 7 pts
  6. Pricing Accuracy: Rating
    • 100% Accurate 10 pts
    • Missing Tags 5 pts
    • Incorrect Prices 0 pts

4. Impulse & Cash Wrap Strategy 6 items

  1. Are single cards and gift bags available within the queue? Yes / No 7 pts
  2. Are small "Add-ons" (lip balms, candles) at the POS? Yes / No 8 pts
  3. Are gift cards for the brand prominently displayed? Yes / No 9 pts
  4. Is tissue paper and ribbon available for purchase near the exit? Yes / No 6 pts
  5. Is the POS updated with all active seasonal bundle codes? Yes / No 10 pts
  6. Impulse Strategy: Rating
    • High Conversion 10 pts
    • Missed Sales 5 pts
    • Poor Execution 0 pts

5. Safety & Cleanliness 7 items

  1. Are aisles free of spilled water or leaves from the floral area? Yes / No 10 pts
  2. Are large plush display towers stable and not leaning? Yes / No 8 pts
  3. Are floors swept and free of fallen card envelopes or debris? Yes / No 5 pts
  4. Are fire extinguishers and exits clear of large pallet drops? Yes / No 10 pts
  5. Are all display lights functional and not flickering? Yes / No 6 pts
  6. Safety Status: Rating
    • Safe/Organized 10 pts
    • Trip Hazards 0 pts
    • Unsafe Conditions 0 pts
  7. Final summary Comments

About this template

This checklist is part of the Bindy template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In Bindy you can add photos, assign corrective actions, require sign-off and compare results across sites.

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