Checklist template

Showroom merchandising for auto dealerships

A ready-to-use checklist with 113 items in 6 sections, covering Vehicle placement, Accessory displays, Signage, Brochures and digital, Promotions, Condition. Use it as-is in Bindy, or adapt it to your own standards in minutes.

  • 6 Sections
  • 113 Items
  • 98 Yes / No checks
  • 6 Scored ratings
  • 128 Points

Use this template How audits work

1. Vehicle placement 19 items

  1. Number of vehicles on the showroom floor at the time of the visit Number
  2. The number of vehicles on the floor matches the showroom floor plan Yes / No 1 pt
  3. The position facing the main entrance holds the model featured in the current manufacturer campaign Yes / No 1 pt
  4. Each vehicle is parked on its marked display position or display pad Yes / No 1 pt
  5. Vehicles are angled so the driver's door opens toward the customer walkway Yes / No 1 pt
  6. There is at least 3 ft (90 cm) of clear space around each vehicle so that all doors and the liftgate open fully Yes / No 1 pt
  7. The floor includes at least one vehicle from each core segment the dealership sells (car, SUV, pickup, electrified) Yes / No 1 pt
  8. No two neighboring showroom vehicles are the same model in the same color Yes / No 1 pt
  9. The best-selling model is shown in a mid-range trim, not only in the top trim Yes / No 1 pt
  10. An electric or plug-in hybrid vehicle is displayed beside the charging display or the demonstration wall charger Yes / No 1 pt
  11. Certified pre-owned vehicles shown indoors are grouped in their own zone under the program's identification Yes / No 1 pt
  12. At least one vehicle on the floor is painted in a color featured in the current manufacturer campaign Yes / No 1 pt
  13. At least one showroom vehicle is displayed with its liftgate, trunk or tailgate open to show the cargo area Yes / No 1 pt
  14. Battery maintainer cables are routed under the vehicle and kept out of the walkway Yes / No 1 pt
  15. Front wheels are turned to the angle shown in the brand display standard Yes / No 1 pt
  16. The front plate bracket of each vehicle carries the dealership or brand plate insert Yes / No 1 pt
  17. No vehicle has stayed on the showroom floor longer than the rotation period set by company policy Yes / No 1 pt
  18. Date of the last showroom vehicle rotation Date
  19. Vehicle placement compared with the showroom floor plan Rating
    • Every vehicle on plan 5 pts
    • One or two vehicles off plan 3 pts
    • Floor plan not followed 1 pt

2. Accessory displays 19 items

  1. The accessory wall or boutique is stocked to the current accessory planogram Yes / No 1 pt
  2. At least one showroom vehicle is fitted with dealer-installed accessories Yes / No 1 pt
  3. The accessorized vehicle carries a tag listing each installed accessory with its installed price Yes / No 1 pt
  4. Accessories on the wall are grouped by the model they fit Yes / No 1 pt
  5. Each displayed accessory has a price label that states whether installation is included Yes / No 1 pt
  6. Display samples are out of their shipping cartons and mounted on the fixture Yes / No 1 pt
  7. All-weather floor mats are displayed for the top-selling models Yes / No 1 pt
  8. Roof cross bars or a cargo carrier are displayed on a fixture or on a vehicle Yes / No 1 pt
  9. The alloy wheel display shows each wheel with its part number and price per wheel Yes / No 1 pt
  10. Where the dealership sells pickups, a bed cover or bed liner is shown on a truck or on a cutaway display Yes / No 1 pt
  11. The home charger for electric vehicles is displayed with information on installation Yes / No 1 pt
  12. Seasonal accessories on display match the season (winter tire packages and remote starters in fall and winter, bike racks and cargo boxes in spring and summer) Yes / No 1 pt
  13. Branded apparel is folded or hung in size order Yes / No 1 pt
  14. Each piece of branded merchandise (caps, scale models, drinkware) has a price tag Yes / No 1 pt
  15. The accessory catalog or the online accessory configurator is available at the display Yes / No 1 pt
  16. Lighting built into the accessory display works Yes / No 1 pt
  17. A sales consultant asked could explain how accessories are added to a vehicle deal Yes / No 1 pt
  18. Empty hooks or missing display samples counted on the accessory wall Number
  19. Accessory display Rating
    • Full, priced and current 5 pts
    • Some gaps or missing prices 3 pts
    • Sparse or outdated 1 pt

3. Signage 18 items

  1. Each showroom vehicle has a model information stand Yes / No 1 pt
  2. The model, model year and trim on each information stand match the vehicle beside it Yes / No 1 pt
  3. Each information stand shows the vehicle's price and its fuel economy or electric range Yes / No 1 pt
  4. Information stands sit on the walkway side of the vehicle, at the position shown in the brand display standard Yes / No 1 pt
  5. Features named on the information stand (towing capacity, safety systems, cargo volume) are fitted on the vehicle displayed Yes / No 1 pt
  6. Feature callout cards are placed at the part of the vehicle they describe Yes / No 1 pt
  7. The featured vehicle has a header sign or totem naming the model and the campaign Yes / No 1 pt
  8. Wall graphics and logos inside the showroom follow the current brand identity, with no superseded logos Yes / No 1 pt
  9. Wall graphics show only models currently on sale Yes / No 1 pt
  10. Price and offer signs are in the brand's standard frames or holders Yes / No 1 pt
  11. Signs that show a payment also show the term, rate and amount due at signing, as required by local regulation Yes / No 1 pt
  12. Sign holders and stands in the showroom are of one matching style Yes / No 1 pt
  13. Certified pre-owned vehicles indoors have a sign explaining the program's inspection and warranty Yes / No 1 pt
  14. The electrified vehicle display explains charging levels and charging times with a sign or a screen Yes / No 1 pt
  15. Directional signs inside the showroom lead to the accessory display and the vehicle delivery area Yes / No 1 pt
  16. Awards and certificates on display were earned within the last 3 years Yes / No 1 pt
  17. Safety ratings and third-party awards shown on stands name the model year they apply to Yes / No 1 pt
  18. Showroom signage Rating
    • Complete, current and on brand 5 pts
    • A few signs missing or outdated 3 pts
    • Many signs missing, outdated or off brand 1 pt

4. Brochures and digital 19 items

  1. The brochure rack holds the current model-year brochure or QR card for each model sold Yes / No 1 pt
  2. No brochure of a previous model year is on display Yes / No 1 pt
  3. Brochure pockets are filled with covers facing forward Yes / No 1 pt
  4. QR codes on 3 information stands scanned during the visit opened the correct model page Yes / No 1 pt
  5. Content on the showroom screens features the models on the floor or the current campaign Yes / No 1 pt
  6. No screen shows an error message, an input prompt or a screen saver Yes / No 1 pt
  7. Screen sound is low enough for a conversation at the nearest sales desk Yes / No 1 pt
  8. The vehicle configurator kiosk or tablet is powered, connected and open on its home screen Yes / No 1 pt
  9. Customer tablets are charged and docked or tethered Yes / No 1 pt
  10. The center screens of showroom vehicles are in showroom mode or on the home screen Yes / No 1 pt
  11. No personal phone remains paired in the showroom vehicles checked Yes / No 1 pt
  12. Paint color samples are complete for the current model year Yes / No 1 pt
  13. Upholstery and trim samples are complete for the current model year Yes / No 1 pt
  14. The finance and lease offer sheet at the sales desks is dated for the current month Yes / No 1 pt
  15. 3 showroom vehicles sampled appear in the dealership's website inventory Yes / No 1 pt
  16. Website listings of the 3 sampled vehicles show photos of the actual vehicle, not stock images Yes / No 1 pt
  17. Cables of screens and kiosks are concealed Yes / No 1 pt
  18. Screens or kiosks not working at the time of the visit Number
  19. Brochures and digital tools Rating
    • All current and working 5 pts
    • Some outdated or not working 3 pts
    • Mostly outdated or not working 1 pt

5. Promotions 19 items

  1. Name of the manufacturer campaign on display Short text
  2. End date of the lead offer on display Date
  3. This month's manufacturer offer (finance rate, lease payment or cash incentive) is displayed at the featured vehicle Yes / No 1 pt
  4. No offer on display has passed its end date Yes / No 1 pt
  5. The offer displayed in the showroom matches the offer on the home page of the dealership website Yes / No 1 pt
  6. Every element of the current campaign kit is installed (banners, hang tags, floor decals, stand toppers) Yes / No 1 pt
  7. Campaign elements are placed as shown in the campaign installation guide Yes / No 1 pt
  8. Material from the previous campaign has been removed from the showroom Yes / No 1 pt
  9. Mirror hang tags and windshield banners on vehicles belong to the current campaign Yes / No 1 pt
  10. Offer signs name the models and trims the offer applies to Yes / No 1 pt
  11. Loyalty, recent graduate or first responder programs offered by the brand are displayed Yes / No 1 pt
  12. The service plan or extended coverage offer is displayed in the finance office or the delivery area Yes / No 1 pt
  13. An invitation to book a test drive is displayed in the showroom Yes / No 1 pt
  14. The trade-in appraisal offer is displayed in the showroom Yes / No 1 pt
  15. The vehicle at the featured offer is the model and trim the offer advertises Yes / No 1 pt
  16. Sold vehicles awaiting delivery in the showroom carry no promotional pricing Yes / No 1 pt
  17. Campaign floor decals are intact, with no lifted edges Yes / No 1 pt
  18. A sales consultant asked could state this month's lead offer on the featured model Yes / No 1 pt
  19. Execution of the current campaign Rating
    • Complete and current 5 pts
    • Partly installed or mixed with old material 3 pts
    • Not installed 1 pt

6. Condition 19 items

  1. Paint and glass of showroom vehicles are free of dust and fingerprints Yes / No 1 pt
  2. Wheels of showroom vehicles are free of brake dust Yes / No 1 pt
  3. Dashboards, screens and steering wheels of showroom vehicles are free of dust and fingerprints Yes / No 1 pt
  4. Tires of showroom vehicles are dressed, with the tire logos aligned as set by the brand display standard Yes / No 1 pt
  5. Floor mats are in place in each showroom vehicle Yes / No 1 pt
  6. Showroom vehicles contain no litter or personal items Yes / No 1 pt
  7. No showroom vehicle has a visible scratch, dent or stone chip Yes / No 1 pt
  8. Showroom vehicles switched on show no warning light or service message Yes / No 1 pt
  9. Display pads, podiums and turntables are clean and free of chips Yes / No 1 pt
  10. A turntable, where installed, rotates and its lighting works Yes / No 1 pt
  11. Accessory wall fixtures have no missing shelf, hook or panel Yes / No 1 pt
  12. Accessory samples on display are clean and unscratched Yes / No 1 pt
  13. Graphics and sign inserts are free of fading, curling and peeling Yes / No 1 pt
  14. Information stands and brochure racks are stable and undamaged Yes / No 1 pt
  15. The brand backdrop is in place in the vehicle delivery area Yes / No 1 pt
  16. Display fixtures or signs found damaged during the visit Number
  17. Name of the sales manager on duty Short text
  18. Overall showroom presentation Rating
    • Excellent 5 pts
    • Good 4 pts
    • Fair 3 pts
    • Poor 1 pt
  19. Corrective actions required Comments

About this template

This checklist is part of the Bindy template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In Bindy you can add photos, assign corrective actions, require sign-off and compare results across sites.

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