Checklist template

Site signage and brand image maintenance for multi-site facilities

A ready-to-use checklist with 118 items in 6 sections, covering Building signs, Pylon signs, Window graphics, Wayfinding, Lighting, Repairs. Use it as-is in Bindy, or adapt it to your own standards in minutes.

  • 6 Sections
  • 118 Items
  • 102 Yes / No checks
  • 6 Scored ratings
  • 132 Points

Use this template How audits work

1. Building signs 21 items

  1. Current brand sign package at this site Choice
    • Current logo and colors
    • Previous generation
    • Mixed generations
  2. The main building sign shows the current version of the company logo Yes / No 1 pt
  3. Sign colors match the brand standard, with no fading to a different shade Yes / No 1 pt
  4. All channel letters are present Yes / No 1 pt
  5. No letter face is cracked, broken or missing Yes / No 1 pt
  6. Letters sit straight and evenly spaced on the fascia Yes / No 1 pt
  7. Trim caps and returns of channel letters are intact, with no peeling Yes / No 1 pt
  8. The raceway or backer panel is painted to match the fascia Yes / No 1 pt
  9. No rust streaks or water stains run down the wall below the sign Yes / No 1 pt
  10. Sign faces are free of dirt, bird droppings and cobwebs Yes / No 1 pt
  11. No holes or outlines of former signs ("ghosting") show on the fascia Yes / No 1 pt
  12. Secondary building signs (pharmacy, drive-through, pick-up, service department) follow the same brand standard as the main sign Yes / No 1 pt
  13. The awning or canopy fabric is free of tears, fading and mildew Yes / No 1 pt
  14. Awning or canopy graphics match the current brand standard Yes / No 1 pt
  15. The fascia or sign band is free of peeling paint and damaged panels Yes / No 1 pt
  16. Street address numbers are in place and legible from the road Yes / No 1 pt
  17. No sign added by the site (banner, hand-made board) is fixed to the building without brand approval Yes / No 1 pt
  18. Temporary banners on the building are within their approved dates Yes / No 1 pt
  19. Temporary banners are taut and fastened at every corner Yes / No 1 pt
  20. Tree branches do not hide the building sign from the main approach Yes / No 1 pt
  21. Condition of the building signs Rating
    • Like new 5 pts
    • Clean with minor wear 4 pts
    • Faded, dirty or a letter damaged 2 pts
    • Broken or missing elements 1 pt

2. Pylon signs 21 items

  1. Freestanding sign at this site Choice
    • Own pylon
    • Own monument sign
    • Panel on a shared center pylon
    • None
  2. The pylon or monument sign faces show the current logo Yes / No 1 pt
  3. Sign faces are free of cracks, holes and blown-out panels Yes / No 1 pt
  4. Sign faces are free of yellowing and fading Yes / No 1 pt
  5. Both sides of a double-faced sign are in the same condition Yes / No 1 pt
  6. The sign cabinet is free of rust, dents and open seams Yes / No 1 pt
  7. The pole or base cladding is free of peeling paint and impact damage Yes / No 1 pt
  8. The pole cover and base plates are in place, with no exposed anchor bolts or wiring Yes / No 1 pt
  9. The pole or base cladding is painted in the color the brand standard specifies Yes / No 1 pt
  10. The site's tenant panel on a shared pylon is in place in its assigned position Yes / No 1 pt
  11. The site's tenant panel on a shared pylon matches the current brand artwork Yes / No 1 pt
  12. The message board or electronic message center shows the current approved message Yes / No 1 pt
  13. The electronic message center has no dead pixels or dark modules Yes / No 1 pt
  14. Brightness of the electronic message center dims at night Yes / No 1 pt
  15. Changeable letters on the reader board are complete, of one style and correctly spelled Yes / No 1 pt
  16. Fuel price or hours panels, where present, show current information Yes / No 1 pt
  17. Landscaping at the base of the sign is trimmed and free of weeds Yes / No 1 pt
  18. Trees and neighboring signs do not block the pylon from either direction of traffic Yes / No 1 pt
  19. No stickers, posters or flyers are stuck to the pole or the base Yes / No 1 pt
  20. The monument sign base is free of mower and vehicle damage Yes / No 1 pt
  21. Condition of the pylon or monument sign Rating
    • Like new 5 pts
    • Clean with minor wear 4 pts
    • Faded or a panel damaged 2 pts
    • Unsafe or unreadable 1 pt

3. Window graphics 19 items

  1. Vinyl logos and lettering on the entrance doors match the current brand standard Yes / No 1 pt
  2. The hours of operation posted on the door are those the site actually keeps Yes / No 1 pt
  3. Hours decals are complete, with no missing digits or hand-written corrections Yes / No 1 pt
  4. Door and window vinyl is free of peeling edges, bubbles and cracks Yes / No 1 pt
  5. Window vinyl shows no sun fading Yes / No 1 pt
  6. Glass shows no adhesive residue or outline from removed graphics Yes / No 1 pt
  7. Window posters are from the current marketing period Yes / No 1 pt
  8. Window posters hang in the approved frames or holders, not taped to the glass Yes / No 1 pt
  9. Window graphics cover no more of the glass than the brand standard or local sign rules allow Yes / No 1 pt
  10. Sight lines into the site through the windows are kept open, as the brand standard requires Yes / No 1 pt
  11. Frosted or privacy film is free of scratches and lifting Yes / No 1 pt
  12. Safety markers on full-height glass doors and panels are in place Yes / No 1 pt
  13. Required door decals (payment cards accepted, no smoking, accessibility, security notice) are grouped and aligned as the brand standard shows Yes / No 1 pt
  14. No decals from former suppliers, expired programs or old payment brands remain on the doors Yes / No 1 pt
  15. No hand-written or home-printed notices are posted on doors or windows Yes / No 1 pt
  16. Seasonal window graphics from past campaigns have been removed Yes / No 1 pt
  17. Graphics on drive-through or pick-up windows match the current brand standard Yes / No 1 pt
  18. Out-of-date posters or decals removed during this visit Number
  19. Presentation of window and door graphics Rating
    • Current, clean and aligned 5 pts
    • One or two items out of standard 3 pts
    • Cluttered, damaged or out of date 1 pt

4. Wayfinding 19 items

  1. Entrance and exit signs at the driveways are in place and face the right direction Yes / No 1 pt
  2. Directional signs in the parking lot show the current logo and colors Yes / No 1 pt
  3. Parking lot sign panels are free of fading, stickers and graffiti Yes / No 1 pt
  4. Sign posts are free of rust and impact damage Yes / No 1 pt
  5. Accessible parking signs are in place at each accessible space, as required by local regulation Yes / No 1 pt
  6. Reserved-space signs (curbside pick-up, expectant parents, veterans, electric vehicles) match the brand standard Yes / No 1 pt
  7. Curbside pick-up spaces are numbered, with numbers legible from a car Yes / No 1 pt
  8. Drive-through lane signs and clearance bars are intact and legible Yes / No 1 pt
  9. Painted pavement arrows, crosswalks and stall lines are clearly visible Yes / No 1 pt
  10. Pavement logos and painted curbs use the brand colors without heavy wear Yes / No 1 pt
  11. Cart corral signs are in place and unbroken Yes / No 1 pt
  12. The receiving and delivery entrance is signed for drivers Yes / No 1 pt
  13. Interior directional signs (restrooms, customer service, exits to parking) match the current sign family Yes / No 1 pt
  14. Interior overhead signs hang level, at a consistent height Yes / No 1 pt
  15. Restroom door signs include tactile lettering, as required by local regulation Yes / No 1 pt
  16. Department or suite signs use the current typeface and colors Yes / No 1 pt
  17. No interior sign points to a service or department that has moved or closed Yes / No 1 pt
  18. Signs for customers are in the languages required by local regulation or company policy Yes / No 1 pt
  19. Ease of finding the way around the site for a first-time visitor Rating
    • Clear from the street to the door and inside 5 pts
    • Clear with one or two gaps 3 pts
    • Confusing or contradictory 1 pt

5. Lighting 20 items

  1. Sign lighting was checked Choice
    • After dark
    • In daylight with the signs switched on
  2. Every letter of the main building sign lights Yes / No 1 pt
  3. Building sign letters light evenly, with no dim or flickering sections Yes / No 1 pt
  4. All illuminated letters show the same color, with no mismatched replacement modules Yes / No 1 pt
  5. Both faces of the pylon or monument sign light fully Yes / No 1 pt
  6. The pylon sign face shows no dark patches or visible lamp shadows Yes / No 1 pt
  7. Secondary illuminated signs light fully Yes / No 1 pt
  8. Halo-lit or back-lit letters show an even glow on the wall Yes / No 1 pt
  9. External floodlights or gooseneck lamps aimed at non-illuminated signs all work Yes / No 1 pt
  10. Floodlights are aimed at the sign, not at drivers or neighboring properties Yes / No 1 pt
  11. Illuminated signs switch on at dusk by photocell or timer Yes / No 1 pt
  12. Sign timers are set to the current season and to daylight saving time Yes / No 1 pt
  13. Signs switch off at the hour required by the lease, local rules or the company energy policy Yes / No 1 pt
  14. Illuminated awnings and light bands on the fascia light along their full length Yes / No 1 pt
  15. Window "open" signs and lit logo signs match the brand standard and light fully Yes / No 1 pt
  16. Menu boards or illuminated directories outside light evenly Yes / No 1 pt
  17. No light leaks from seams or cracks in sign cabinets Yes / No 1 pt
  18. No sign buzzes or flickers in a way that customers would notice Yes / No 1 pt
  19. Letters or sign sections found unlit during this visit Number
  20. Sign illumination Rating
    • Fully and evenly lit 5 pts
    • One partial outage 3 pts
    • Several outages or a sign dark 1 pt

6. Repairs 18 items

  1. Each sign defect found on the previous inspection has been repaired Yes / No 1 pt
  2. A work order is open for every sign defect that is known but not yet repaired Yes / No 1 pt
  3. Sign work orders open at the date of this visit Number
  4. Date the oldest open sign work order was created Date
  5. Lighting outages on the main sign were repaired within the time set by company policy Yes / No 1 pt
  6. The manager on duty could show how a sign repair is requested and which contractor handles it Yes / No 1 pt
  7. Signs owned by the landlord (shared pylon, center directory) have been reported to the landlord when defective Yes / No 1 pt
  8. Damaged signs that could fall or expose wiring are barricaded or switched off until repaired Yes / No 1 pt
  9. Sign cleaning is carried out at the frequency set by company policy Yes / No 1 pt
  10. Date of the last cleaning of the building and pylon signs Date
  11. Replacement faces and letters ordered match the approved brand artwork, not a local substitute Yes / No 1 pt
  12. Sign permits and landlord approvals for the current signs are on file Yes / No 1 pt
  13. Photos of each sign were taken during this visit for the brand image file Yes / No 1 pt
  14. Signs still under manufacturer warranty are identified, so that repairs are claimed Yes / No 1 pt
  15. A survey for the next rebranding or sign refresh has been done where the site still carries a previous-generation sign Yes / No 1 pt
  16. Name of the site manager Short text
  17. Overall brand image of the site's signage Rating
    • Every sign current, clean and fully lit 5 pts
    • Current, with minor wear or one small defect 4 pts
    • A sign faded, damaged, partly unlit or out of date 2 pts
    • A main sign dark, broken or showing a former logo 1 pt
  18. Sign repairs and replacements required Comments

Brand standards

At every site, every time