Checklist template

Fragrance department merchandising

A ready-to-use checklist with 115 items in 6 sections, covering Testers, Display, Gift sets, Pricing, Blotters, Security fixtures. Use it as-is in Bindy, or adapt it to your own standards in minutes.

  • 6 Sections
  • 115 Items
  • 98 Yes / No checks
  • 7 Scored ratings
  • 133 Points

Use this template How audits work

1. Testers 19 items

  1. Every fragrance on the wall has a tester in front of its facing or a "tester unavailable" tag Yes / No 1 pt
  2. Each tester bottle carries a tester label or a "not for sale" sticker Yes / No 1 pt
  3. Each tester is the same concentration (eau de toilette, eau de parfum, parfum) as the boxed product behind it Yes / No 1 pt
  4. Tester bottles are at least one quarter full Yes / No 1 pt
  5. Each of the 5 best-selling fragrances on the store's list has a tester on the wall Yes / No 1 pt
  6. Tester bottles are free of fingerprints and sticky residue Yes / No 1 pt
  7. Tester bottles stand with the brand name turned toward the customer Yes / No 1 pt
  8. Within each brand, tester caps are all on or all off, as the brand guideline shows Yes / No 1 pt
  9. Tester risers and glorifiers are free of chips and cracks Yes / No 1 pt
  10. Testers of new launches sit at the position marked on the launch planogram Yes / No 1 pt
  11. Testers of discontinued fragrances have been taken off the wall Yes / No 1 pt
  12. Men's testers and women's testers stand in their own sections Yes / No 1 pt
  13. No tester shows darkened or cloudy liquid Yes / No 1 pt
  14. Tester tethers are long enough for the customer to lift the bottle and spray a blotter Yes / No 1 pt
  15. The shelf surface under the testers is dry and free of perfume rings Yes / No 1 pt
  16. Flankers and limited editions (intense, sport, summer versions) have their own tester, not the original's Yes / No 1 pt
  17. Fragrances on the wall with no tester Number
  18. Testers less than one quarter full Number
  19. Condition of testers across the department Rating
    • All present, clean and working 5 pts
    • A few missing, low or dirty 3 pts
    • Many missing, empty or dirty 1 pt

2. Display 20 items

  1. The fragrance wall is set to the current planogram version Yes / No 1 pt
  2. Each brand is blocked vertically as the planogram shows Yes / No 1 pt
  3. Within a fragrance, sizes run in the order shown on the planogram Yes / No 1 pt
  4. Men's and women's sections each carry a header sign Yes / No 1 pt
  5. Prestige brands and mass or celebrity brands are in the separate bays the planogram assigns Yes / No 1 pt
  6. Boxes are pulled forward to the front edge of each shelf Yes / No 1 pt
  7. Boxes stand upright with the front panel facing the customer Yes / No 1 pt
  8. No box on display is crushed, torn or faded by light Yes / No 1 pt
  9. Cellophane is intact on every boxed fragrance on open shelves Yes / No 1 pt
  10. Brand header graphics show the current campaign image Yes / No 1 pt
  11. All backlit graphics on the wall are lit Yes / No 1 pt
  12. Shelf lighting works on every shelf of the wall Yes / No 1 pt
  13. The current launch tower or endcap is set as the launch directive shows Yes / No 1 pt
  14. Glass shelves are free of dust and streaks Yes / No 1 pt
  15. Mirrors in the department are free of smudges Yes / No 1 pt
  16. Rollerballs and travel sprays are in their designated tray or on their pegs Yes / No 1 pt
  17. Body lotion and shower gel sit next to their matching fragrance where the planogram calls for it Yes / No 1 pt
  18. An empty position carries an out-of-stock tag instead of being filled with a different fragrance Yes / No 1 pt
  19. Empty facings on the fragrance wall Number
  20. Match between the fragrance wall and the planogram Rating
    • Fully to plan 5 pts
    • A few facings out of place 3 pts
    • Brand blocks out of place or planogram outdated 1 pt

3. Gift sets 19 items

  1. Gift sets are displayed at the location named in the seasonal directive Yes / No 1 pt
  2. The seasonal header sign from the current kit is on the gift set display Yes / No 1 pt
  3. Gift sets are grouped by brand in the same order as the fragrance wall Yes / No 1 pt
  4. The window film of each gift set box is free of cracks and dents Yes / No 1 pt
  5. The contents of each set are seated in the insert and have not shifted Yes / No 1 pt
  6. Sleeves and ribbons on gift sets are free of tears Yes / No 1 pt
  7. Each gift set has a sign or tag that states the set price Yes / No 1 pt
  8. "Value of" callouts on gift sets match the vendor's current price sheet Yes / No 1 pt
  9. A tester of the matching fragrance is within reach of each gift set display Yes / No 1 pt
  10. Gift sets in last season's packaging have been removed from the main display Yes / No 1 pt
  11. Leftover seasonal sets are grouped at the clearance location with markdown signs Yes / No 1 pt
  12. Gift set stacks are no higher than the limit set by company policy Yes / No 1 pt
  13. The largest and heaviest sets are on the lower shelves Yes / No 1 pt
  14. Men's gift sets are also represented in the men's section of the wall Yes / No 1 pt
  15. The gift wrap or gift bag offer is signed at the fragrance counter during gift seasons Yes / No 1 pt
  16. Gift set overstock is labeled by brand in the stockroom Yes / No 1 pt
  17. Different gift sets on display (styles counted) Number
  18. Gift sets on display with damaged packaging Number
  19. Presentation of gift sets Rating
    • Full, undamaged and signed 5 pts
    • Some gaps, damage or missing signs 3 pts
    • Sparse, damaged or unsigned 1 pt

4. Pricing 17 items

  1. Every facing on the fragrance wall has a shelf price tag Yes / No 1 pt
  2. Each tag states the size in fl oz and mL Yes / No 1 pt
  3. Each tag matches the concentration of the product behind it Yes / No 1 pt
  4. Where a fragrance has several sizes, each size has its own tag directly below it Yes / No 1 pt
  5. Ten fragrances scanned at the register matched their shelf tags Yes / No 1 pt
  6. Price mismatches found in the sample of 10 Number
  7. Tags sit in the price channel and are not taped to glass or boxes Yes / No 1 pt
  8. Unit prices are shown where required by local regulation Yes / No 1 pt
  9. Sale tags show an end date that has not passed Yes / No 1 pt
  10. Clearance fragrances carry a markdown sticker showing the current price Yes / No 1 pt
  11. Member or loyalty prices are shown separately from the regular price Yes / No 1 pt
  12. Prices of fragrances in locked cases can be read without opening the case Yes / No 1 pt
  13. Tags of fragrances on sale show both the regular price and the sale price Yes / No 1 pt
  14. No handwritten price sign is used in the department Yes / No 1 pt
  15. All tags are in the current tag format Yes / No 1 pt
  16. Price changes from the latest price change batch have been applied (5 items from the batch checked) Yes / No 1 pt
  17. Price tag accuracy in the department Rating
    • Every tag present and correct 5 pts
    • A few missing or wrong 3 pts
    • Many missing or wrong 1 pt

5. Blotters 18 items

  1. A blotter holder is within arm's reach of every fragrance bay Yes / No 1 pt
  2. Each blotter holder is at least half full Yes / No 1 pt
  3. Blotters in the holders are dry and unbent Yes / No 1 pt
  4. No used blotters are lying on shelves or counters Yes / No 1 pt
  5. A fragrance family guide (floral, fresh, woody, amber) is displayed at the blotter station where the company supplies one Yes / No 1 pt
  6. Brand-printed blotters are used only at that brand's display Yes / No 1 pt
  7. Unbranded or store-branded blotters are available for brands that supply none Yes / No 1 pt
  8. Blotter holders are fixed to the fixture Yes / No 1 pt
  9. No blotter holder hides a price tag or a tester Yes / No 1 pt
  10. Pens are available for customers to write the fragrance name on the blotter Yes / No 1 pt
  11. Blotter overstock is kept in the department drawer or cabinet Yes / No 1 pt
  12. An employee asked could explain how blotters are reordered Yes / No 1 pt
  13. Employees offer a blotter before a customer sprays a fragrance on skin (observed or asked) Yes / No 1 pt
  14. Carded sample vials of the featured fragrances are stocked at the counter as the brand program requires Yes / No 1 pt
  15. Sample vials are handed out by an employee and are not left out for self-service Yes / No 1 pt
  16. Scent reset jars (coffee beans), where the company provides them, are kept covered Yes / No 1 pt
  17. Fragrance bays with no blotters Number
  18. Availability of blotters Rating
    • At every bay 5 pts
    • Missing at some bays 3 pts
    • Missing at most bays 1 pt

6. Security fixtures 22 items

  1. Locked fragrance cases are free of fingerprints on the glass Yes / No 1 pt
  2. Glass doors of locked cases are free of cracks and chips Yes / No 1 pt
  3. Lighting inside each locked case works Yes / No 1 pt
  4. Product inside locked cases is faced and set to the planogram Yes / No 1 pt
  5. Each locked case carries a sign telling customers how to get assistance Yes / No 1 pt
  6. The call button at the locked cases works Yes / No 1 pt
  7. Seconds before an employee arrived after the call button was pressed Number
  8. Case locks opened on the first try (2 cases tested) Yes / No 1 pt
  9. An employee with case access was on the sales floor in the department during the visit Yes / No 1 pt
  10. Keeper boxes are clear enough to read the brand, the size and the price through them Yes / No 1 pt
  11. Each keeper box fits its product so the box does not slide inside it Yes / No 1 pt
  12. Security tags do not cover the brand name, the size or the barcode Yes / No 1 pt
  13. Security tags are placed at the same position on every box of a brand Yes / No 1 pt
  14. Display-only boxes on open shelves are marked as such Yes / No 1 pt
  15. A sign tells customers where to obtain the product shown by a display-only box Yes / No 1 pt
  16. Shelf dividers and pushers on open shelves slide freely Yes / No 1 pt
  17. Tester tethers are intact and free of tangles Yes / No 1 pt
  18. Fragrances in locked cases are blocked by brand in the same order as the open wall Yes / No 1 pt
  19. Effect of security fixtures on presentation Rating
    • Product protected and still easy to see and buy 5 pts
    • Some fixtures hide product or slow service 3 pts
    • Fixtures dirty, damaged or blocking the sale 1 pt
  20. Name of the manager on duty Short text
  21. Overall standard of the fragrance department Rating
    • Ready for customers throughout 5 pts
    • Shoppable with visible gaps 3 pts
    • Well below standard 1 pt
  22. Corrective actions required Comments

About this template

This checklist is part of the Bindy template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In Bindy you can add photos, assign corrective actions, require sign-off and compare results across sites.

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