Checklist template

Showroom and lot presentation for auto dealerships

A ready-to-use checklist with 115 items in 6 sections, covering Lot layout, Vehicle cleanliness, Showroom, Pricing stickers, Customer lounge, Signage. Use it as-is in Bindy, or adapt it to your own standards in minutes.

  • 6 Sections
  • 115 Items
  • 98 Yes / No checks
  • 6 Scored ratings
  • 128 Points

Use this template How audits work

1. Lot layout 21 items

  1. Front-line vehicles are parked in a straight row with equal spacing and bumpers aligned Yes / No 1 pt
  2. Front wheels are straight on every front-line vehicle Yes / No 1 pt
  3. The front line shows the models featured in this month's marketing plan Yes / No 1 pt
  4. New, used and certified pre-owned vehicles are in separate areas Yes / No 1 pt
  5. Within each area, vehicles are grouped by model Yes / No 1 pt
  6. Customer parking spaces are marked and are the closest to the showroom entrance Yes / No 1 pt
  7. No inventory or employee vehicle is parked in a customer space Yes / No 1 pt
  8. Service customers have their own marked parking near the service drive Yes / No 1 pt
  9. Employee vehicles are parked in the designated area, away from the front line Yes / No 1 pt
  10. Trade-ins not yet reconditioned and wholesale units are parked out of customer view Yes / No 1 pt
  11. Any vehicle on the lot can be pulled out by moving no more than one other vehicle Yes / No 1 pt
  12. Demonstrator vehicles for test drives are parked near the showroom door Yes / No 1 pt
  13. A space is kept free for sold vehicles awaiting delivery Yes / No 1 pt
  14. Customer-facing charging stations work and are not blocked by vehicles that are not charging Yes / No 1 pt
  15. The lot surface is free of potholes, weeds and litter Yes / No 1 pt
  16. Parking lines and arrows are clearly visible Yes / No 1 pt
  17. No vehicle is parked on grass, a sidewalk or a fire lane Yes / No 1 pt
  18. Planting beds along the street frontage are trimmed and free of dead plants Yes / No 1 pt
  19. Vehicles on the front line at the time of the visit Number
  20. Lot light fixtures not working Number
  21. Layout of the lot as seen from the street Rating
    • Straight, grouped and inviting 5 pts
    • Organized with some crooked or misplaced vehicles 3 pts
    • Disorganized 1 pt

2. Vehicle cleanliness 18 items

  1. The lot wash log shows front-line vehicles washed on the schedule set by dealership policy Yes / No 1 pt
  2. Vehicles free of bird droppings, sap and water spots, out of 10 sampled Number
  3. Windows are clean inside and outside on the vehicles sampled Yes / No 1 pt
  4. No vehicle on the lot has a flat or visibly low tire Yes / No 1 pt
  5. Interiors of the vehicles sampled hold no trash, tools or loose paperwork Yes / No 1 pt
  6. Transport film is either fully removed or fully in place, never half peeled Yes / No 1 pt
  7. Used vehicles on display have been detailed and carry no odor Yes / No 1 pt
  8. Previous owners' personal items and stickers are removed from used vehicles Yes / No 1 pt
  9. Phone pairings, addresses and garage codes of previous owners are cleared from used vehicles Yes / No 1 pt
  10. Used vehicles on display show no warning lights when started Yes / No 1 pt
  11. Vehicles that started on the first try, out of 5 sampled Number
  12. Vehicles in stock for more than 30 days are started or charged on a recorded schedule Yes / No 1 pt
  13. Every vehicle on display has at least a quarter tank of fuel, or the charge level set by dealership policy Yes / No 1 pt
  14. Vehicles with dents, scratches or cracked glass are pulled from display until repaired Yes / No 1 pt
  15. Vehicles back from a test drive are wiped and checked before they return to display Yes / No 1 pt
  16. Vehicles moved for a test drive or an appraisal are returned to their display spot the same day Yes / No 1 pt
  17. In winter, snow is cleared from front-line vehicles before opening Yes / No 1 pt
  18. Cleanliness of the vehicles sampled Rating
    • Every vehicle ready to show 5 pts
    • A few need a wash or interior attention 3 pts
    • Many dirty or cluttered 1 pt

3. Showroom 20 items

  1. Entrance door glass is free of fingerprints and tape marks Yes / No 1 pt
  2. The showroom is open and staffed at the opening time posted at the entrance Yes / No 1 pt
  3. Customers entering are greeted within 1 minute Yes / No 1 pt
  4. The reception desk is staffed and tidy Yes / No 1 pt
  5. Visitors are entered in the CRM or the showroom log at reception, per dealership policy Yes / No 1 pt
  6. Walk-in customers are assigned to salespeople through the floor rotation set by dealership policy Yes / No 1 pt
  7. A sales manager is on the showroom floor throughout opening hours Yes / No 1 pt
  8. A manager meets each customer at the sales desk before the customer leaves, per dealership policy Yes / No 1 pt
  9. Sales offices and closing rooms are tidy and have seats for the customer and a companion Yes / No 1 pt
  10. Conversations in the finance office cannot be heard from the showroom when its door is closed Yes / No 1 pt
  11. No deal paperwork or customer personal information is left visible on sales desks Yes / No 1 pt
  12. Unattended computer screens are locked Yes / No 1 pt
  13. Walkways between showroom vehicles and to the exits are clear Yes / No 1 pt
  14. Wet floor signs are set out while the showroom floor is being cleaned or is wet from the entrance Yes / No 1 pt
  15. Showroom furniture is undamaged Yes / No 1 pt
  16. Sales staff follow the dress code and wear name badges Yes / No 1 pt
  17. No handwritten or taped paper notices are on glass, walls or desks Yes / No 1 pt
  18. Showroom restrooms are clean and stocked, with the cleaning log initialed today Yes / No 1 pt
  19. Showroom temperature (°F or °C) Number
  20. Reception and upkeep of the showroom Rating
    • Clean, staffed and every customer attended to 5 pts
    • Clean, but customers left waiting or back areas untidy 3 pts
    • Untidy or customers unattended 1 pt

4. Pricing stickers 20 items

  1. Each new vehicle displays the manufacturer's window label as required by local regulation Yes / No 1 pt
  2. A dealer addendum label lists each dealer-added item with its price Yes / No 1 pt
  3. Items on the addendum are physically on the vehicle, for 3 vehicles sampled Yes / No 1 pt
  4. Each used vehicle displays the buyer disclosure label required by local regulation Yes / No 1 pt
  5. The warranty or as-is section of the used vehicle disclosure label is filled in Yes / No 1 pt
  6. Used vehicles with a completed disclosure label, out of 10 sampled Number
  7. Used vehicle price tags show the price, year, mileage and stock number Yes / No 1 pt
  8. Vehicles whose sticker price matches the dealership website, out of 5 sampled Number
  9. Price changes are on the vehicle within one business day Yes / No 1 pt
  10. Certified pre-owned vehicles carry the certification label Yes / No 1 pt
  11. The certification inspection checklist is available in the vehicle or at the sales desk Yes / No 1 pt
  12. Labels are straight and in the same window position on every vehicle Yes / No 1 pt
  13. No label is faded, torn or peeling Yes / No 1 pt
  14. The stock number on the windshield tag matches the key tag Yes / No 1 pt
  15. Vehicles advertised as specials are on the lot and identified with the advertised stock number Yes / No 1 pt
  16. The documentation fee is disclosed as required by local regulation Yes / No 1 pt
  17. Sold vehicles are tagged and moved off the front line Yes / No 1 pt
  18. Vehicles under a stop-sale order are tagged and removed from display Yes / No 1 pt
  19. A QR code on a sticker sampled opens the page of that vehicle Yes / No 1 pt
  20. Accuracy of pricing and required labels Rating
    • Every vehicle sampled correct 5 pts
    • One or two missing or out of date 3 pts
    • Several missing or wrong 1 pt

5. Customer lounge 17 items

  1. Seats are clean and undamaged Yes / No 1 pt
  2. There is a free seat for each customer waiting at the time of the visit Yes / No 1 pt
  3. The coffee machine works and is stocked with cups, lids and stir sticks Yes / No 1 pt
  4. The refreshment counter is wiped and holds no expired items Yes / No 1 pt
  5. The guest Wi-Fi connected and loaded a web page when tried during the visit Yes / No 1 pt
  6. Power outlets or USB ports at the seats work Yes / No 1 pt
  7. The television volume is low enough for a phone call in the lounge Yes / No 1 pt
  8. The service status screen or board in the lounge is working Yes / No 1 pt
  9. The restroom nearest the lounge is clean and stocked Yes / No 1 pt
  10. Trash and recycling bins are not overflowing Yes / No 1 pt
  11. Toys in the children's area are clean and unbroken Yes / No 1 pt
  12. Vending machines work and are stocked Yes / No 1 pt
  13. Shuttle times and loaner information are posted Yes / No 1 pt
  14. No shop fumes or exhaust odor reach the lounge Yes / No 1 pt
  15. An assigned employee's lounge checklist is initialed for today Yes / No 1 pt
  16. Customers waiting in the lounge at the time of the visit Number
  17. Comfort of the customer lounge Rating
    • Clean, stocked and seats for everyone 5 pts
    • Clean, with supplies or seats short 3 pts
    • Dirty, empty or crowded 1 pt

6. Signage 19 items

  1. Building signs show the current brand logo Yes / No 1 pt
  2. Building signs are clean and undamaged Yes / No 1 pt
  3. The sign at the street entrance shows which drive leads to sales and which to service Yes / No 1 pt
  4. Lot section signs (new, pre-owned, certified) can be read from the customer parking Yes / No 1 pt
  5. Opening hours for sales, service and parts are posted at the entrances Yes / No 1 pt
  6. Flags and banners are not faded or torn Yes / No 1 pt
  7. Promotional banners and window graphics on the building are for the current program Yes / No 1 pt
  8. Windshield lettering, balloons and inflatables on the lot follow the brand standard and dealership policy Yes / No 1 pt
  9. Accessible parking spaces are signed and marked Yes / No 1 pt
  10. The after-hours service drop-off has a sign with instructions Yes / No 1 pt
  11. The dealer license and consumer notices required by local regulation are posted Yes / No 1 pt
  12. No temporary handwritten sign is displayed outdoors Yes / No 1 pt
  13. Exterior sign and lot lighting comes on at dusk on its timer or sensor Yes / No 1 pt
  14. Speed limit and one-way signs are posted on the lot drive lanes Yes / No 1 pt
  15. Open items from the manufacturer's last facility image review have been corrected Yes / No 1 pt
  16. Date of the manufacturer's last facility image review Date
  17. Name of the general sales manager Short text
  18. Overall presentation of the lot and the showroom Rating
    • Meets the brand standard at every point checked 5 pts
    • Meets it, with a few points to correct 3 pts
    • Below the brand standard at many points 1 pt
  19. Corrective actions required for the lot and the showroom Comments

About this template

This checklist is part of the Bindy template library. Yes / No checks score 1 point when met; ratings score the points shown for each option. The overall score is the percentage of points earned, with N/A answers excluded. In Bindy you can add photos, assign corrective actions, require sign-off and compare results across sites.

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